The Scent of Summer
Capture the feeling of sun-soaked days and effortless sophistication with a new viral fragrance!
This summer, let your signature scent be as effortless and addictive as the season itself. Meet Phlur, the viral U.S. fragrance brand taking social feeds (and now Australia) by storm, available exclusively at Mecca.
Founded on the idea that fragrance should be felt as much as it’s worn, Phlur blends clean formulations with cult-level appeal. From the creamy warmth of Missing Person to the sparkling zest of Not Your Baby, each scent tells a story that lingers long after you’ve left the room.

Whether you gravitate toward fresh florals or sun-kissed musks, Phlur’s modern take on perfume invites discovery.
Visit Mecca Wintergarden to explore the full collection and find the fragrance that feels like you, light, luminous, and undeniably summer.