A Season of Style: Seed Heritage Unveils Its AW Campaign with Marina Didovich
With classic tailoring, rich textures, and versatile styling, Seed Heritage’s AW collection is designed to elevate your seasonal wardrobe.
Last week, Seed Heritage welcomed an intimate gathering of fashion insiders and friends of the brand to celebrate the launch of its highly anticipated Autumn/Winter campaign. Hosted by the ever-stylish Marina Didovich, the event offered an exclusive preview of the collection, with Marina handpicking her standout pieces and sharing her expert styling insights.
When asked which pieces she’s loving this season, these were them:
- The Mini Houndstooth Suit – “I’m a sucker for a killer cut, and this suit is everything.”
- The Suede Leather Clutch – “For me, it’s all about deep chocolate suede this season.”
- The Merino Wool Tee – “I’m currently on the hunt for classic knitwear, and this one ticks all the boxes.”
Marina believes in curating a timeless wardrobe with key essentials: a well-cut trench, the perfect blazer, an expensive-looking tee, and jeans that make you feel amazing, plus, never underestimate the power of comfy socks.
A standout from Seed’s latest collection? Their knee-high boots. Marina suggests pairing them with midi hemlines for an effortlessly chic, layered look. “There’s something undeniably elegant about the way a midi complements a knee-high boot,” she says.
When it comes to styling, her golden rule is simple: trust your instincts. “If you don’t love it the second you put it on, it’s not for you.” This season, she’s drawn to rich textures and bold hues, favouring luxurious suedes, leathers, deep burgundy, and chocolate tones.
For an easy desk-to-dinner transition, Marina swears by a quick accessory swap. “Comfort first during the day with loafers or ballet flats and minimal earrings. Then, before dinner, switch to heels and statement vintage-inspired jewellery.”
Discover Seed Heritage’s new AW collection in-store now at Wintergarden.