“Nothing behind me, everything ahead of me, as is ever so on the road.”
“What is that feeling when you’re driving away from people and they recede on the plain till you see their specks dispersing?” asked Jack Keouac in his 1957 classic, On The Road. “…It’s the too-huge world vaulting us, and it’s good-bye. But we lean forward to the next crazy venture beneath the skies.”
With Kerouak’s words ringing in our heads (and the company credit card firmly wedged in our pockets), M.J. Bale trouped off to Palm Springs, California to shoot our Spring 16 campaign – a sartorial road trip of sorts, roving from the hip Parker Palm Springs Hotel (opened in 1959 but redesigned in 2003 by American interior architect, Jonathan Adler) to the open roads and surrounding desert. Luckily we’d packed enough perspiration-absorbing Merino wool suits, as we sweated it out, quite literally, in daily demperatures hovering around 50 degrees Celcius.
We’ve themed this campaign ‘On the Rogue’, in reference to our old mate Kerouac, as well as the concept of the loveable rogue – the guy who keeps it all on the level, but isn’t afraid to enjoy life’s crazy ride and just go with the flow. This is the type of guy that knows that clothes do not ‘maketh the man’, because only we can determine our own destiny. However, if we can do well in life, thinking, saying and, more importantly, doing positive things, but also have fun in the midst of being responsible, uprigh citizens, well, isn’t that grand?
If you’re feeling the pull of the road, make sure you check out the full Look Book from the campaign, watch the campaign video (below) and keep your eyes peeled on the incoming spring new arrivals, shown in this campaign.