Australian men’s clothier M.J. Bale launches new MJB label
‘Quality ready-to-wear for men ready to rumble’
Complementing the brand’s national retail expansion that currently stands at 35 stand-alone stores, Australian-owned premium-end menswear clothier M.J.
Bale has progressed in its ambition to become a ‘total wardrobe solution’ with the launch of new casualwear label, MJB. Making ‘quality ready-to-wear for men ready to rumble’, MJB is a broader range of casual options to dress down or mix and match with M.J. Bale’s more deconstructed tailored offerings.
Concentrating on M.J. Bale’s quality of make and cloth, the range includes classic and slim fit denim jeans in traditional indigo and off-white colours, durable button-down Oxford shirts, double piquet polos, stretch twill shorts, board shorts, crew neck and V-neck tees. M.J. Bale’s traditional cotton chinos have been reengineered for MJB with French fold triple stitch in-seams for greater garment longevity (one for the gents cycling to and from work). The chinos also feature double-facing Italian fabric inspired by Japanese street wear that afford the wearer a pop of trouser cuff colour.
Founder and CEO, Matt Jensen, says that while MJB hopes to engage both the current M.J. Bale customer and attract a new audience, the label is not aimed at a younger consumer. “We recognise the role that the inevitable need to dress down plays in the Australian lifestyle, and we want to make it easier for our customer to put together a look that is more casual,” he says. “We understand that guys don’t always need to be ‘buttoned-up’ and require utility and versatility. Hopefully with M.J. Bale and MJB labels co-existing within our stores we can now more effectively take customers from the boardroom to the beach.”