A note from Sam Wagner

Inspired by the vast oceans of the world, the Sambag Spring/Summer collection is effortlessly chic, feminine and luxurious.

The collection represents a fusion of luxury travel, versatility and convenience. It’s about inspiring the wearer to escape from their everyday life.   The collection is characterised by elegant silhouettes and detailed embroidery that excites the senses and pays homage to Sambag’s fashionable customers.  Simple tailored pieces in shades of moss green, marine blue, coral pink and printed florals embody the collection’s functionality while emphasising Sambag’s quintessential ability to provide classic, easy dressing.

The introduction of laid-back sneakers, feminine wedges, and effortlessly cool slides in a myriad of printed and plain fabrications, along with Sambag’s iconic and timeless ballets, complete the SS16 shoe collection.   The collection teeters perfectly between a lavish bohemian feel and traditional holiday wear, making it the ideal summer array.  As Sambag celebrates its 20th year this summer season, I wanted to create a collection which was true to the brand—classic, relaxed and sophisticated all at once, offering the perfect balance between comfort and style.  The campaign was shot in the lower north shore of Sydney in an idyllic European styled private residence overlooking Chinaman’s Beach—the ideal setting to introduce our Spring/Summer collection.

The SS16 collection has a feeling of elegance and gracefulness, delivering fashion-forward pieces and summer staples.